Petersen Car Week: August 12th-16th

The Next Best Thing To Being There

Without Monterey Car Week to anchor August and usher the automotive hobby toward fall, the Petersen Automotive Museum stepped up to take the action online. Petersen Car Week Presented by Michelin will run August 12-16, bringing YouTube viewers around the world a steady stream of captivating video content. The schedule includes the online Petersen Concours d’ Elegance, virtual car shows, auctionsand eight vehicle debuts, including the new T.50 supercar from Gordon Murray Design.

While lacking the ambience of the classic Monterey events, the online events offer the added benefits of having no traffic, no lines and, of course, being totally free. For that, there are more than 40 sponsors footing the bills, representing a wide spectrum of the automotive world. Further, highlighting that list are title sponsor Michelin plus BMWChevroletFordPorsche and everyone’s favorite home-built car brand, Lego.

Petersen Car Week does not replace Monterey Car Week but rather offers content you won’t see anywhere else. An online event that has arisen out of the adversity of a pandemic could well point the way to a growth segment in automotive engagement.

Car Week from the Comfort of Home … or Anywhere

Petersen Car Week Presented by Michelin will roll out a series of virtual events that will run as one-hour episodes on the Petersen YouTube channel several times a day. Don’t worry if you miss something live. You can always watch it later, or even multiple times if you like. There’s no reason to miss a single thing, and there will also be viewer-supplied content.

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Image Source: 1934 Alfa Romeo 8C (

Wednesday, August 12, 10:30 a.m.-6:30 p.m. PT

The McCall’s Motorworks Revival gets Petersen Car Week rolling, and the day will include a live Bring a Trailer auction. Gunther Werks and BMW will debut vehicles, while Donut Media, The Torque Show and Top Gear BBC will premier all-new video content.

Thursday, August 13, 8 a.m.-1 p.m. PT

Supercar fans will want to tune in on Thursday to see the T.50 supercar by Gordon Murray Design, which will be discussed by Canepa Motorsports. Murray, you may know, designed the incredible McLaren F1. will host the Future Collector Car Show, and viewers will be taken on multiple private garage tours. You won’t want to miss an exclusive discussion around the Corvette C8 with Corvette Chief Engineer Tadge Juechter. How did Chevy build a mid-engine supercar that sells for $60,000? Learn right from the man who knows.

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Image Source: Aston Martin DB6 Shooting Brake (

Friday, August 14, 8 a.m.-5:10 p.m. PT

On the third day of Petersen Car Week, you can catch three virtual car shows hosted by Legends of the Autobahn, Porsche Owners Club of America and The Quail, A Motorsports Gathering. The latter will present the Spirit of The Quail award to an entrant vehicle “that best represents the iconic Monterey lifestyle event.” Let your imagination ponder the possibilities.

Friday will also feature the Bonhams Quail auction, and Southern California supercar dealer O’Gara Coach will debut a new supercar. Get a walkaround of the Koenigsegg Gemera and the 2021 BMW M8, and enjoy garage and factory tours from RUF and HRE Wheels.

(Premier Financial Services has already highlighted our Cars to Watch for the Bonhams auction.)

Saturday, August 15, 8 a.m.-4:30 p.m. PT

The virtual car shows continue on Saturday with Concorso Italiano and Exotics on Broadway. Classic vintage racing goes on, virtually, with Sonoma Speed Festival debuting POV track footage from its 2019 event. WeatherTech Raceway Laguna Seca will premiere “A Lap Through the Ages,” highlighting laps of the famed circuit from different eras of racing.

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Image Source: Mercedes 500K (

Sunday, August 16 – 6 a.m.-2:15 p.m. PT

Sunday closes out the online event with the Petersen Concours d’Elegance, the famous museum’s version of a virtual concours. Featured classes include American Classic Open & Closed, European Classic Open & Closed, Post-war Preservation, Ferrari Grand Touring, Post-war Sports, Movies and TV, Off-Road, Hot Rod and Shooting Brake.

Judges for the concours include a veritable Who’s Who of auto racers, designers, collectors and other notables, among them: Bobby RahalBruce Meyer, Craig Jackson, David Lillywhite, Ed Welburn, Wayne CariniBill Warner, Franz von Holzhausen, Gordon McCallFred SimeoneLyn St. JamesMcKeel Hagerty, Catherine Sutton, Miles Collier, Ralph Gilles, Chip Ganassi, Rebecca Nguyen, Peter Mullin and others.

Concours winners will be announced after judged concours segments have aired.

Also on Sunday, Ford will unveil a new variant of its GT supercar. Peter Mullin, Dennis Varni, David Lee and Barris Kustoms will offer garage tours.

We look forward to the in-person auto events rescheduled for 2021. In the meantime, put a reminder on your phone, tablet or computer to catch Petersen Car Week, starting August 12. Perhaps this will become a way to bring the best of the automotive world to an even wider audience.

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Petersen Car Week
Jim Koscs of Audatomive Communications

Written by Jim Koscs, Audamotive Communications 

For Premier Financial Services