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Industry Interview: Bruce Trenery

In 1976, Bruce Trenery paid $500 for an unprofitable business called “Fantasy Junction”. He then moved it to a warehouse on a dead-end street in Berkeley, California. Over the past 40 years, Bruce has helped serious car enthusiasts to buy and sell some of the most noteworthy and expensive cars and car collections in the world.

In this interview, Bruce explains:

  • How growing up in Berkeley, California fueled his love of cars
  • Why cars buyers should look at a car in person, not just online
  • The reason why Fantasy Junction rejects some cars for consignment
  • Advice for buyers of exotic and vintage cars

To learn more about Bruce, and how he’s fulfilled his own personal lifestyle fantasy based on collector cars and racing, click here to read our entire interview.


Be on the lookout for future issues of Residual Values by Premier Financial Services, and let us know if there’s an automotive industry thought leader you think we should feature.